Swizzle rethinks the classic fruit punch as a fresh, feel-good alternative to energy drinks. I crafted its visual identity by blending vibrant colors with playful energy to reflect the product’s lively spirit. From creating a fun, legible logotype that captures Swizzle’s natural yet energetic personality, to designing eye-catching packaging and layouts that stand out on shelves, every detail was considered to communicate joy, refreshment, and authenticity.

The result is a brand that feels punchy, memorable, and rooted in a healthier side of indulgence.