For Santé Fruit Drink’s latest campaign, the brief was simple: make a commercial on a shoestring budget. The result? A “$0 Commercial” — a strategic and creative B-roll shoot that required only the essentials, yet made a bold impact.

Leveraging natural light, in-house props, and deliberate framing, I designed and shot the B-roll to feel both authentic and cinematic. The focus was on simplicity: minimal setup, no external costs, just clean visuals that showcased the freshness and energy of the product.

This project showcases how resourceful storytelling and strong visual direction—rather than big budgets—can drive brand communication that feels genuine and memorable.